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Information, Advice & Guidance – The Government Strategy

At some point in their careers most educationalists have been asked by learners for guidance about different education pathways and careers options. Now, the Government’s Information, Advice and Guidance (IAG) strategy places schools, colleges and further education at the heart of this process.

What is the Information, Advice and Guidance strategy?

In October 2009 the Government launched a new strategy to make careers education and Information, Advice and Guidance (IAG) more relevant to the 21st century. The Information, Advice and Guidance strategy aims to make careers education more accessible for young people and ensure each one of them, whatever their background, can make the right education and training choices so they have the best possible chance of succeeding.

Why has the strategy been introduced?

For a number of reasons. Firstly, with the participation age increasing to 18 in 2015, it’s more important than ever that all young people know about the different learning routes and qualifications available to them – including Diplomas, Apprenticeships and Foundation Learning as well as GCSEs and A Levels. For some young people who have grown up in families and households where there is no knowledge of the education, training and employment options available, this support will be invaluable. For other young people, having the opportunity to talk through the different options means making the right choices is less daunting.

Another reason for the new strategy is the changing jobs market. In spite of the current economic difficulties, the global economy is expected to double in size by 2030, creating up to a billion new jobs in high-skilled industries. The right IAG can help to excite young people about their future lives and raise their aspirations about what they can achieve.

It helps young people to progress to higher education and opens their eyes to professions and careers that they otherwise might never have considered. The new IAG strategy reflects the fact that it’s not just careers advisers who have the potential to shape young people’s views and influence the education and career decisions that affect their future. Young people are likely to turn first for advice to the teachers they know best. So IAG should become a cumulative, active process involving a number of different teachers and advisers, rather than merely a single event involving a careers specialist.

For more information call Nikki on 01782 286 046 or

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